Digital Retailing Solutions
Today’s consumers prefer to purchase most products online, and many expect the same buying options when it comes to purchasing a vehicle. Your dealership can help facilitate an online buying experience by using a Certified Digital Retailing tool on your website.
The INFINITI Digital Retailing program allows consumers to complete an end-to-end vehicle purchasing process on your website. The INFINITI Retailer Digital Marketing Program (IRDMP) offers five seamless and robust Digital Retailing provider solutions for online retailing, creating a smooth and easy car buying experience.
RETAILER BENEFITS FROM Digital Retailing TOOLS
More Leads
- Retailers using a Certified Digital Retailing tool see a 68% higher lead volume versus Retailers not enrolled in Digital Retailing.
More Appointments
- Retailers who utilize most steps of the Digital Retailing customer journey have a higher average Digital Retailing Appointment Rate.
More Credit Applications
- Retailers who utilize most steps of the Digital Retailing customer journey have a higher average Digital Retailing Credit Application volume.
- 19% higher customer loyalty when bookings are completed through INFINITI Financial Services than another lender.
More Sales
- Successful Retailers using Digital Retailing see an average 8.5% Close Rate
EXCLUSIVE INFINITI Digital Retailing PROGRAM BENEFITS
Discounted Package Pricing
Retailer Choice
- Five Certified INFINITI providers to choose from
Seamless Integrations with INFINITI Solutions
- IRDMP Websites
- Integrated Accessories Catalog
- NESNA F&I Products and Services
- Enterprise Lead Management System
Direct Integration with INFINITI Financial Services
- Ability to display both Special and Standard Rates
- Instant Finance Decisioning through DealerTrack
Tier 1 Messaging and Branding
- Exclusive Digital Retailing designation on infinitiusa.com
- Access to INFINITI Digital Retailing branded content
- Inclusion in future media and marketing strategies
Streamlined Analytics
- Reporting in the INSIGHT Analytics Dashboard
Advertising Program Compliance
Not Ready To Enroll? Learn More Here