DealerOn’s comprehensive digital marketing suite combines the three most important digital marketing levers (Website, SEO, and SEM) into a single comprehensive digital marketing platform. DealerOn’s data-driven, end-to-end optimization system not only provides INFINITI dealers with the highest ROI of any solution, but also gives them the data transparency they need to confidently reinvest and grow their business through their digital marketing.
DealerOn’s websites use our Responsive Platform, Chameleon, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:
DealerOn’s Elite SEO add-on package is unique and unrivaled in the industry. Our nationally recognized Local SEO experts spend dozens of hours each month building out:
DealerOn’s Behavioral Targeting System (BTS) is a state-of-the-art lead generation enhancement system designed to increase the number of leads and service appointments by delivering contextually relevant offers to consumers as they leave a dealer’s website.
As an example – A consumer visits a INFINITI dealer’s website, peruses the hours of the Service Department, checks out their Service Reps experience, and then leaves the site. Using patent-pending technology, BTS detects the consumer’s mouse moving to abandon the website, and dynamically serves up a 10% off Service offer (or whatever Service offer the dealer wanted to leverage).
DealerOn has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeting offers on your own site with our Elite Website Package.
For most car dealers, consumer “showrooming” – shopping a competing dealer’s website while visiting a dealer’s showroom, is now the norm, not the exception. According to Google’s study “The 5 Auto Shopping Moments Every Brand Must Own”, half of all car shoppers use their mobile phones while on a dealer’s lot, and their top action is to confirm they are receiving a good price (by shopping competing dealers and third party sites).
DealerOn’s platform gives our dealers the ability to conquest consumers who are “showrooming” (checking out their website from a competitor’s lot) by pushing targeted offers to website visitors, based on their actual location. Dealers can create any number and variety of offers that will fire only to visitors located within the dealer defined.
Drive service revenue at your dealership by delivering dynamic digital coupons to your customers via Apple Wallet and Android Pay. This powerful feature allows for unlimited updates by your dealership and does not require consumers to even visit your website! eWallet Service Coupons are also fitted with geo-targeting capabilities, letting you push notifications to your customers' phones when they are near your dealership.
At DealerOn, we pride ourselves on delivering world-class, proactive, industry-leading customer service to our dealer partners. We have won five straight “Top-Rated Website Provider” awards, and we strive to provide a truly remarkable customer experience to all of our clients.